The CFA Brand & Logo

Frequently Asked Questions
Where should I use the new logo in our upcoming show?

In as many places as possible. In addition to ring signs with the new logo, CFA will also send signs with just the CFA logo that can be placed throughout the show hall. We are investigating other options for shows too.

What do we do with items for shows that have the old logo such as:
Any new rosettes purchased should have the new CFA logo. It is OK to continue reusing rosettes with the old logo and deplete that supply.
Permanent Flats
It’s acceptable to continue using permanent flats with an old logo, however, please be sure to use the new logo for any new permanent flats produced.
Show Decorations
It’s OK to use decorations with the old logo, however, please make every effort to transition to the new logo by January 2024.
Ring Signs
Within the next couple months, you’ll start receiving ring signs from CFA which have the new logo. It’s OK to use ring signs previously sent to you.
Other Signage
Please make every effort to use signs with the new logo and to be sure and use the new logo for any new signs produced.
What about the Proud Show Sponsor logo?

Will there be a replacement for it? No, the new CFA logo is all that is needed on the show flyer, the catalog cover, paid advertising, etc.

When and where can I purchase items with the CFA logo?

The CFA storefront will debut in the future. The link to the storefront will be on this page when available. This is where you’ll be able to purchase CFA mugs, insulated tumblers, clothing, etc. All with the new CFA logo on them.

Who do I contact for questions regarding logo usage, colors, etc.?

Teresa Keiger will be the first point of contact, She’ll be able to assist you or put you in touch with someone who can.