We are the Subject Matter Experts on pedigreed cats. Collectively, CFA has an unimaginable amount of information amongst all of us. CFA is an elite brand for local cat shows. We are a multi-platform provider of information on pedigreed cats. CFA educates breeders, cat show participants, and the public on cats. CFA is an advocate for the recognition of pedigreed breeds and their breeders. But, equally important is that we are an advocate for ALL cats regardless of whether or not they have a pedigree. CFA has created a new brand voice to project all of this and more. Our voice is our brand’s personality. We designed a new logo and tagline to portray our personality.

For obvious reasons, the design prominently features a cat. Our newest mascat proudly strides across the top of the CFA name, tail up and looking straight ahead — clearly projecting the message that our organization is moving forward.  We also modernized the font in the CFA name and brightened up the gold tone of the lettering.  Together, the updated font and color give the logo a bold, fresh, eye-catching look.

The complete presentation, which includes our new tagline, “We Know Cats,” resonates energy and confidence, leaving no question as to CFA’s position in the pet industry and its enduring strength as an organization.

The logo can be used with and without the tag line, We Know Cats.  There is the standard version (horizontal), the stacked version (more vertical, almost square), and the abbreviated logo with just the cat and CFA. The abbreviated logo is for more casual use or when space is really tight such as a rosette head.

Our brand guide is the instruction manual on how the CFA brand should be communicated.  It contains the standards required to represent CFA correctly both internally and externally, and is our digital rulebook that specifies every aspect of the look and feel of our new brand. We’ll make a short version available for you soon and will always be available for questions.

CFA Logo Files: to request a copy of any of the new CFA logos for usage, please contact Teresa Keiger at tkeiger@cfa.org, for assistance.

Stay tuned for updates to this page to include links to the CFA store, the guideline to logo usage and more.