With just a little extra time and lots of help from the new CFA Club Media Kit & Publicity Guide, clubs can create their own working plan to obtain meaningful publicity about their show in local newspapers and magazines as well as on radio and TV.
The guide offers step-by-step advice on handling a publicity campaign for your club’s show and even gives sample fill-in-the-blank press materials to work with. Also included is an Excel spreadsheet, formatted to keep track of your publicity campaign, and the associated costs.
Demographics and an overview of CFA and its programs make it easy for clubs to find “talking points” when doing pre-show publicity and at-the-show interviews. This guide is based on “Cat-ching Attention,” a publicity guide compiled by Michael W. Brim. Contributions and updates have been included from Kitty Angell and Karen Lawrence, as well as the Internet Cat Club’s show guide chapter on Publicity.
CFA Club Media Kit & Publicity Guide
Excel Worksheet to track advertising
