CFA Club Media Kit & Publicity Guide

With just a little extra time and lots of help from the new CFA Club Media Kit & Publicity Guide, clubs can create their own working plan to obtain meaningful publicity about their show in local newspapers and magazines as well as on radio and TV.

The guide offers step-by-step advice on handling a publicity campaign for your club’s show and even gives sample fill-in-the-blank press materials to work with. Also included is an Excel spreadsheet, formatted to keep track of your publicity campaign, and the associated costs.

Demographics and an overview of CFA and its programs make it easy for clubs to find “talking points” when doing pre-show publicity and at-the-show interviews.

This guide is based on “Cat-ching Attention,” a publicity guide compiled by Michael W. Brim. Contributions and updates have been included from Kitty Angell and Karen Lawrence, as well as the Internet Cat Club’s show guide chapter on Publicity.

CFA Logo Files: to request a copy of any of the new CFA logos for usage, please contact Teresa Keiger.

Spectator Handouts:

Kids Breed Poster

Kids Breed PosterLooking for a fun and sweet guide to all of your favorite breeds? Download this new breed poster from author/illustrator Yasmine Surovec! In her signature style, Yasmine has created a poster that is perfect for clubs to download and share with kids. The poster depicts 42 breeds with the name beneath each illustration.

Yasmine’s first picture book for children, I See Kitty, was published in September 2013 by Roaring Brook Press, an imprint of Macmillan Children’s Publishing Group. You can find more of Yasmine’s wonderful artwork on her blog,, which humorously documents the life of a modern cat lover.